I started the first products to try to make China's sports brand, wanted to show Chinese culture, showing the sports culture, which has not changed. And specific business goals,organizational changes, such as brainstorming brand DNA, is mainly Zhang Zhiyong, CEO chair and guide the internal discussion, at this time mbt, hidden in the board of directors. Of course, the market is changing, society is changing, so in the performanceof the methods and communication methods should be changed to better meet theneeds of modern people. After you in sports marketing, product development,marketing, the idea of change can be seen. mbt official website at the same time,because I am the founder and shareholder in the company's major strategic decisions I was involved, which is consistent with a model of corporate governance structure.Previously, there was a rumor that, mbt came to Beijing office was shut out the receptionist, which occurred in 2008, he lit the torch before the Beijing Olympics. "With the company's development, to impose some of my thoughts in a product, or to imposein a business model, this is becoming less, but in fact to success of a brand, establish amodern enterprise to establish R & D, manufacturing, retail market, the brand marketingprocess, this is not a person's ability, not even enough of a company's ability to complete.
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